1. Introduction
Planetary Logic Controls LLC d/b/a Electric Astrology ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our mobile application and website.
2. Information We Collect
A. Astrological Data
To generate your natal chart and planetary transits, we collect your date of birth, precise time of birth, and city of birth.
B. Biometric Data
With your explicit consent, we integrate with third-party health platforms (Apple HealthKit, Oura) to collect Heart Rate Variability (HRV) and Resting Heart Rate data solely to calculate your "Electric Stress Score."
C. Behavioral & Engagement Data
We collect data regarding your behavioral preferences and engagement patterns within the Service to refine our algorithms and improve personalization.
D. Calendar Data
If you use the "Calendar Sync" feature, we access your device calendar to overlay space weather events. We do not read the content of your private appointments unless required to provide the Service.
E. Analytics Data
We use Google Analytics 4 (GA4) to collect anonymized, aggregated information about how visitors use the Service, including pages visited, session duration, and general geographic region (country or state). We do not use GA4 to identify you personally. Google's processing of this data is governed by the Google Privacy Policy.
F. AI Processing Data
When you interact with Ganymede (our AI assistant) or request a personalized horoscope, we transmit relevant context to Google's Gemini API to generate your response. This context includes your natal chart positions, current space weather conditions, and dashboard state. We do not transmit your name or email address as part of these requests. Google's processing of API data is governed by the Google Cloud Privacy Notice.
G. Order & Shipping Data
If you purchase a physical book, we collect your name, shipping address, and order details to fulfill your purchase. This information is shared with our print and fulfillment partners (Lulu Press and Bookvault) solely for the purpose of producing and shipping your order. Payment card data is processed by Stripe and is never stored on our servers.
H. Email Communications
We collect your email address during registration and use it to send account verification emails, order confirmations, and shipping notifications. With your consent, we may also send newsletters and product updates. You may unsubscribe from marketing emails at any time using the link in any email we send.
3. How We Use Your Information
We use the information we collect to:
- Calculate your personalized "Electric Stress Score" and planetary dashboard.
- Generate AI-powered horoscopes and chat responses via Google's Gemini API.
- Send account verification, order confirmation, and shipping notification emails.
- Send marketing newsletters and product updates (with your consent).
- Fulfill and ship physical book orders via our fulfillment partners.
- Measure site usage and improve the Service using aggregated analytics data.
- Research: We may use anonymized and aggregated data to research correlations between space weather, behavioral patterns, and physiology.
4. Disclosure of Your Information
- Infrastructure Providers: We share data with service providers necessary to operate the Service, including Google (Firebase hosting, authentication, Firestore database, Gemini AI API) and Stripe (payment processing). These providers are contractually prohibited from using your data for any purpose other than providing services to us.
- Fulfillment Partners: If you purchase a physical book, we share your name and shipping address with Lulu Press and/or Bookvault solely to produce and ship your order.
- Analytics: We use Google Analytics 4 to measure site usage. Analytics data is anonymized and aggregated before transmission.
- Research Partners: We may license or sell anonymized (de-identified) datasets to universities or research organizations. We do not sell your personally identifiable data to data brokers.
- Legal Requirements: We may disclose your information if required by law or in response to a valid legal process.
5. Data Retention
We retain your personal data only as long as necessary. If you delete your account, your biometric and calendar data is purged from our active systems within 48 hours.
6. Contact Us
If you have questions about this Privacy Policy, please contact us at: